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The long-term value of this cannot be underestimated. To a Country Email List certain extent, this value is difficult to measure. This way you don't know which Country Email List viewer will come back to you later or recommend you to friends by seeing your video. But you can see an immediate increase in engagement with your brand. How? If it turns out that the viewers Country Email List of your video have visited more pages on your site than non-viewers. Assuming that the viewers of the video (in addition to the duration of the video) spent longer on your page or site than non-viewers. These are all indications that the video has generated more engagement, which is closely related to the brand preference of your visitors. And this brand preference is Country Email List in the short and long term – important for your conversions. 2. Purpose: (indirect and direct) conversion by engaged viewers Video may be primarily a pathway to more engagement, but that doesn't Country Email List mean it can't deliver fast or instant conversions. In general you can say that the more involved people are, Country Email List the more likely they are to convert. In addition to the type of video, the extent to which video can provide this depends on the page where this video is shown. If a video is placed on Country Email List a page that is intended to generate a lot of leads, then the video should support this goal. In that case, you don't just want to know how many people viewed. More importantly how many viewers eventually Country Email List turned into a lead . Next, you want to know the true value of this number of 'video leads'. Only when you compare the conversion rate of viewers against the conversion rate of the non-viewers Country Email List do you know how successful the video really is. In addition, it is also possible to use video Country Email List as a direct conversion tool. You can do this, for example, by integrating an interactive quotation page in the video.